My Ettie

Your everywhere tote bag

A bag for any lifestyle.

In El Salvador, woven plastic totes are used as beach bags, reusable grocery bags, and for daily use because of their durability.

Ettie was created to shed light on the craftsmanship of this culture and create a bag for any lifestyle. 

Role:
Creative concept, location scouting, photographer, styling.

Featured:
Brand Website, Social Channels.

The Results